The Chalk Bot
Posted on July 21, 2009 |
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The road is your canvas. The ChalkBot is a fun and useful tool created by Nike for the Tour De France. Following in the Tour tradition of writing encouraging messages for the riders to see Nike created the ChalkBot. This cool execution let anyone in the world get involved in encouraging the riders by submitting their message via twitter or the website.
This is a really cool idea that merges the digital and the analog in a creative way. It could have just been a message board on the side of the road for the bikers to see, but that would have been forced. Instead they took the analog tradition of putting messages on the road and gave it a digital twist.
