Love, Love, Love

Im thinking this is a first, but I am sure it will not be the last. This video co-directed by Ari Kuschnir of m ss ng p eces for Reyna Perez was shot entirely on an iPhone 3G S. The song is good and the simplicity of the sh

About the Artist and making of (via boing boing)

Reyna Perez has embraced the concept of digital collaboration with her self-titled EP. She recorded each song in Brooklyn on acoustic guitar at a home studio and emailed the tracks to producer Michael Maurice (Curio Sound) in Denver. Over the course of 2 months, Maurice mastered her songs into full fledged productions using Logic software and his own instruments. “I’ve given them a warm analogue sound, without using any actual analogue equipment; it’s a testament to the times, and I’m very happy with the results,” says Maruice.

The final mixes arrived via ftp on Friday, June 17th, the same day the iphone 3GS hit the streets. Video producer Ari Kuschnir, Reyna’s fiancee, purchased the iPhone after a two hour wait, made shorter by listening to the tracks. Hearing the new music and playing with 3GS, he had an idea. Why not debut Reyna with the first iPhone music video? “It became clear that the phone’s camera quality was good enough to shoot a music video. It seemed fitting for the project.”

Over the next few days, the plan and the team came together. Within a week, through a series of collaborations much like the mastering of Reyna’s EP, the video was complete.

I think what is amazing about this it that years ago if you wanted to create any content you needed to carry around this massive camera and tapes to last the entire shoot. Now all you need is a phone and some simple software. Andy Warhol was right when he said “In the future, everyone will be world-famous for 15 minutes” I think he was just off on the amount of time.